Our Approach
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Client Process
It all begins with a Vision. Before signing any agreements or making deposits, we’ll have a quick 30-minute call to discuss your brand and identify where I can add the most value. This call will result in a rough verbal agreement on the project scope, deliverables, timeline, and budget.
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Project Proposal
Based on the insights from our kickoff call, I will craft a tailored project proposal featuring a couple options, typically presented in a bronze, silver, and gold tier format. The proposal will detail the project schedule, deliverables, and a quote for each option, providing a clear path forward.
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Securing Your Project
Once you’ve selected your preferred option, I’ll send over our contract, questionnaire and deposit invoice for 50% of the agreed project fee. I will also provide guidance for pulling together your project moodboard with examples to follow. As soon as I receive the deposit and signed contract, our project is locked in for the agreed start date.
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DEvlivery & handover
After receiving sign-off on all deliverables, I will send the final invoice for the remaining project fee. Once payment is received, I’ll provide all assets in an easy-to-navigate folder system. From there, it’s time to implement everything we’ve created and watch your brand make a lasting impact in your industry!
DESIGN PROCESS
Design Direction
Based on the research, I will develop at least two design directions that align with your brief. These will include existing logo concepts, color palettes, typography, and more, presented in a cohesive style. I’ll share these with you and a deck to facilitate the feedback process.
Initial Ideas
Once you've confirmed your preferred design direction, I’ll generate dozens, if not hundreds, of initial logo concepts. The aim is to explore a wide range of ideas, and then refine and develop the strongest ones into polished designs.
Design Development
Next, I’ll refine and develop a select few sketches from the initial ideas stage. At this point, I’ll have identified the best solution for your brief and will expand on it by introducing color, typography, patterns, and other design elements.
Design Presentation
With your brief and moodboard in hand, I conduct a thorough analysis alongside market and audience research to uncover valuable insights that will guide our design direction.
Final & Feedback
Based on the research, I will develop at least two design directions that align with your brief. These will include existing logo concepts, color palettes, typography, and more, presented in a cohesive style. I’ll share these with you and a deck to facilitate the feedback process.
Research & Discovery
With your brief and moodboard in hand, I conduct a thorough analysis alongside market and audience research to uncover valuable insights that will guide our design direction.
